Brand is key and your website design should focus on how you will be branded. Where do you start? I wrote my proposal, then posted my RFQ on MazePress. When I was looking for designers for my site, www.Video-Connects.com.
David, one of the principles, was quick to help me with my conceptual design. Effecient, informative and an enlightenment to work with, I was thoroughly pleased. Not only did I need to have my website project initiated and complete, I also wanted to learn bits & pieces so I could easily maintain my website. I wanted to ensure I was branded properly also. Perhaps some background to the forming of TDKtalks is in order.
We designed my website in real-time and how it should represent my brand. On a chat line we collaborated, step by step. David would complete a step. I would refresh my screen and instantly see the change take place. If I didn’t like it or wanted a tweak, in the chat line we conversed and the change was made. This real-time collaboration saves both alot of time because you don’t have your web developer go great lengths along a path which misses your vision or desire.
My website was also done to my limited budget. If I was asking for a cadillac feature on a chevy budget, I was quickly told so. This allowed me to make a decision, instantly, wether I want to spend the extra money or not. If I really wanted a feature, ok. If the feature would help my website overall, from a SEO perspective, David would tell me. This helped me weigh wether the extra money spent was good value.
I also indicated that I wanted something complete and cohesive up-and-running, asap. There would be additional time invested by me (and probably David of Quixotic Media) down the road, in enhancement projects.
So when interviewing potential web designers you want to contract, be sure to ask how your collaboration will work. This practise worked very well for me and I believe, gave me best value by not having my web developer wasting time creating features, he would later have to redo or delete. Ensure your brand is captured in your website.